Recent investment and a new partner have enabled Varama Cover Creams to expand to the next phase of product development. Created and founded in 2010, by skin camouflage expert Vanessa Jane Davies, the company now has the go ahead to take its specialist products to international markets. ”Our new name reflects our business” says Vanessa. People all over the world suffer from skin conditions such as Lupus, Rosacea, Psoriasis, Vitiligo and Melasma as well birthmarks, scars and burns that can cause significant lack of confidence. For some, these colour differences can be difficult to cope with. Varama Cover Creams provides immediate help to disguise these colour differences on any part of the face or body, no matter how small without looking heavily made-up
The confidence to face the world...
Our mission through our products is to give our customers “the confidence to face the world” so that everyday activities such as going out in public, playing sport or going on holiday are an easier choice. With over 20 year’s skin camouflage experience, we know we can help.
Website design and development
Varama International's new website developed by Creative Remedy www.varamainternational.com is a responsive design that allows users to order direct from their mobile phones. Customers can also book skin camouflage appointments through ‘Arrange a Consultation’. The new website has allowed us to promote Varama going international, our brand new formula, along with a range of Treatment Care products to compliment your cover creams.
Varama International’s innovative approach of base colours and drop-in pigments enables people of every skin colour to achieve their perfect shade, unlike conventional make-up Varama has excellent staying properties and is waterproof. The highly pigmented formula features natural ingredients such as blackcurrant and chamomile, enabling a kind application, to even the most sensitive skin including children.
“We have discovered through our on-line customers that there are even more ways to apply our cover creams - so we listened and have created 25% pigment intensity” says Vanessa – now customers can ‘Mix, Smudge and Experiment’ with the concentrated Varama Drop-in pigments by blending them with their favourite foundations, blushers and SPF sun creams.