Because of these cooling properties, Veil Menthol in Aqueous Cream has become a firm favourite for those who have conditions such as eczema and psoriasis. It's also popular amongst those with general skin dryness and irritation as it can calm redness and relieve pain. The way in which the cream works is by providing the skin with a hydrating oil layer on the surface of the skin. This traps in moisture and prevents water from evaporating on the surface. This allows the skin to keep soft and hydrated whilst keeping dryness at bay. In terms of the menthol content, this cream has a strong and refreshing minty aroma. This means that it is perfect for areas such as the feet after a long day.