We’re very proud to share the experiences of Beauty bloggers using our Cover Creams. Using all forms of social media, they explain how makeup tips can support the makeup world and skin camouflage at the same time. They adore creating the best makeup looks for their followers and the girls of the makeup world created the trend…and so the blending began.

“Beauty bloggers have introduced an exciting new way to apply and wear our skin camouflage products – you can ‘Mix, Smudge and Experiment’ with the concentrated Varama Drop-in pigments by blending them with your foundations, blushers and SPF sun creams. We have discovered through our loyal customers and make up friends that there is a different way to apply our cover creams - so as always we listened to the positive feedback and have created 25% pigment intensity” says Vanessa Jane Davies MD

The concentrated new Varama Orange Drop in, Rose Drop in and Yellow Drop in are our best sellers and the feedback we have received is outstanding. The new Varama Tan Drop-in is expected to follow with sheer natural trends for the summer months.

The Drop ins are available in 15ml at £18.50 and 1.2ml at £9.00 for a set of 3.

• Drop-ins: 15ml at £18.50 – Varama International
• Mini Companions x3 1.2ml – Varama International

 
Some of the trending comments so far…
This is the best creamy product I’ve used till date to work as blush. I’ve already reviewed Varama cover creams – Yellow, VC3 and VC4 here on Beauty Diaries, and as much as I was in love with them in camouflaging my skin imperfections with utmost finesse, so am I impressed with this particular product too. A very little amount is more than enough to cover both my cheeks and the product just melts and blends into the skin like a breeze. It gives a gorgeous glow to my skin which stays on me for whole day. I was really amazed at its staying power. It didn’t fade, it didn’t get patchy or flaky or any other weird thing; just simply stayed on my cheeks with same color and same consistency whole day. I simply don’t have enough words to praise it anymore now, so let us look into the likes and dislikes about this product below:

Below are some of the likes and dislikes that I’ve felt about this:

Likes:

1. Lovely orangey-pink shade that just blends seamlessly into the skin to give a gorgeous natural glow.
2. A very little pinch of product can cover both the cheeks, so one tube would definitely last you long.
3. I was amazed at the staying power of this product. It just stays the way it is being set, for whole day, till you decide to wash it off.
4. I’ve not experienced any kind of skin irritation or rashes from it.
5. Comes in a easy tube packaging, which is travel friendly, hygienic and makes the usage very simple.

Dislikes:
No Dislike. Honestly, I cannot think of any except for the fact that it contains parabens

All our cover creams are manufactured to our own formulations, we strived for better coverage with increased pigment level for our new cover creams. Find out how we did it and the journey that took us through examination and stability testing from initial approval to certification of Varama International’s new cover creams.

Varama formulation and manufacturing
Varama Cover Creams are created at a UK based colour cosmetic manufacturer which have excellent production facilities, including a well-equipped laboratory with tube filling equipment. This is ideal for our cover cream tubes. Surefil based in St Helens, have ability to produce a smooth production output even on small runs and this has enabled Varama to develop its cover creams with confidence. The friendly staff and connections that Surefil offer, have been a great help in moving the new Varama formulation forwards, many of whom we worked with when we started back in 2010.

Increased pigment levels
Early this year, the raw materials including the colour pigments were sourced with great care and attention to detail in order to the achieve the coverage that is needed for our customers.  Colour pigment combinations form the basis of a skin camouflage application and have been the driving force of our product development.  A step by step approach has resulted in 25% pigment level for our new cover creams. Our requirements of durability, length of drying time and a matt effect have all been achieved in the recipe of our new formulation.

Quality control and monitoring
The filling of our tubes is supervised by qualified laboratory personnel who adhere to quality control and monitoring throughout.  The technical team have offered support from the start with our ideas of new product development. This practical help will remain the focus until the cover creams become established in the market place.
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Once the samples have been examined and approved and stability tests performed, the documentation is completed in order to comply with EU Cosmetic Regulations. Our cover creams are certified by the staff at Surefil and all statutory requirements are met.

Join us on an exciting journey ahead!

​If you have any questions regarding our Cover Creams, Drop-ins, Essentials or Treatment Care, please email us here: info@varamainternational.com

New website, new formulations and a new name… Varama International!
 Recent investment and a new partner have enabled Varama Cover Creams to expand to the next phase of product development. Created and founded in 2010, by skin camouflage expert Vanessa Jane Davies, the company now has the go ahead to take its specialist products to international markets. ”Our new name reflects our business” says Vanessa. People all over the world suffer from skin conditions such as Lupus, Rosacea, Psoriasis, Vitiligo and Melasma as well birthmarks, scars and burns that can cause significant lack of confidence. For some, these colour differences can be difficult to cope with. Varama Cover Creams provides immediate help to disguise these colour differences on any part of the face or body, no matter how small without looking heavily made-up

The confidence to face the world...
Our mission through our products is to give our customers “the confidence to face the world” so that everyday activities such as going out in public, playing sport or going on holiday are an easier choice. With over 20 year’s skin camouflage experience, we know we can help.

Website design and development 
Varama International's new website developed by Creative Remedy www.varamainternational.com is a responsive design that allows users to order direct from their mobile phones. Customers can also book skin camouflage appointments through ‘Arrange a Consultation’. The new website has allowed us to promote Varama going international, our brand new formula, along with a range of Treatment Care products to compliment your cover creams.

Innovative approach
Varama International’s innovative approach of base colours and drop-in pigments enables people of every skin colour to achieve their perfect shade, unlike conventional make-up Varama has excellent staying properties and is waterproof. The highly pigmented formula features natural ingredients such as blackcurrant and chamomile, enabling a kind application, to even the most sensitive skin including children.
 
“We have discovered through our on-line customers that there are even more ways to apply our cover creams - so we listened and have created 25% pigment intensity” says Vanessa – now customers can ‘Mix, Smudge and Experiment’ with the concentrated Varama Drop-in pigments by blending them with their favourite foundations, blushers and SPF sun creams.